Welcome to CEER

The First Saudi Electric Vehicle Brand

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Ceer Guiness World Record

On November 9th 2022, Ceer celebrated its launch announcement with a Guiness World Record for the largest MultiRotor / Drone QR code formation at an event for employees, families, guests, and the public at Boulevard Riyadh City.

Ceer’s Vision

Driving the Future

To create a sustainable National Automotive Company that will ignite the KSA automotive ecosystem and generate a new source of valuable jobs for Saudi Arabian talent

Saudi Arabia’s First Electric Vehicle Brand

Our mission is to design, build and sell aspirational battery electric vehicles for KSA and GCC customers with innovative automotive solutions that are affordable, reliable, and state-of-the-art

World Class Partners

Ceer is a joint venture between PIF and Foxconn, with BMW as the component technology provider in the vehicle development process. Foxconn will develop the electrical architecture of the vehicles, leveraging their technological expertise to support Ceer’s vision of creating a range of iconic electric vehicles that are built around the themes of connectivity, infotainment and autonomy

Vision 2030

Ceer’s establishment and launch are in line with Saudi Arabia’s Vision 2030 and PIF’s strategy to focus on investing in promising growth industries in Saudi Arabia, including the automotive sector, as well as creating opportunities for the growth and diversification of Saudi Arabia’s economy. We are proud to be the first Saudi brand to manufacture electric vehicles in the Kingdom Learn More

Saudi Arabia is not just building a new automotive brand, we are igniting a new industry and an ecosystem that attracts international and local investments, creates job opportunities for local talent, enables the private sector, and contributes to increasing Saudi Arabia’s GDP over the next decade, as part of PIF’s strategy to drive the economic growth in line with Vision 2030

HIS ROYAL HIGHNESS CROWN PRINCE MOHAMMED BIN SALMAN BIN ABDULAZIZ AL-SAUD

Latest News

Ceer to Establish Electric Vehicle Manufacturing Site at King Abdullah Economic City

29 Nov 2022

Ceer to Establish Electric Vehicle Manufacturing Site at King Abdullah Economic City

Ceer, Saudi Arabia’s first electric vehicle brand, has signed a land purchase agreement worth 359 million Saudi Riyals with Emaar, the Economic City, for land at King Abdullah Economic City (“KAEC”) that will be used to develop Ceer’s manufacturing facility for electric vehicles.