Welcome to CEER

Ceer’s Vision

Driving the Future

To create a sustainable National Automotive Company that will ignite the KSA automotive ecosystem and generate a new source of valuable jobs for Saudi Arabian talent

Saudi Arabia’s First Electric Vehicle Brand

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Our mission is to design, build and sell aspirational battery electric vehicles for KSA and GCC customers with innovative automotive solutions that are affordable, reliable, and state-of-the-art

World Class Partners

Ceer is a joint venture between PIF and Foxconn, with BMW as the component technology provider in the vehicle development process. Foxconn will develop the electrical architecture of the vehicles, leveraging their technological expertise to support Ceer’s vision of creating a range of iconic electric vehicles that are built around the themes of connectivity, infotainment and autonomy

Vision 2030

Ceer’s establishment and launch are in line with Saudi Arabia’s Vision 2030 and PIF’s strategy to focus on investing in promising growth industries in Saudi Arabia, including the automotive sector, as well as creating opportunities for the growth and diversification of Saudi Arabia’s economy. We are proud to be the first Saudi brand to manufacture electric vehicles in the Kingdom Learn More