Riyadh, Saudi Arabia, 19 February 2025 – Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), has signed a strategic partnership with Isoclima, a global leader in high-performance transparent solutions trusted by the world’s most iconic high-end automotive brands. The signing ceremony which took place at the Isoclima advanced facility in Italy, marks the beginning of a groundbreaking collaboration. This latest enterprise with tier-one global partners propels Ceer’s mission to redefine the automotive industry in the Kingdom and will set new standards in automotive glass technology and break records with the world’s largest windshield, a key element in the exceptional design of Ceer’s upcoming flagship sedans and SUVs as part of its aspirational EV portfolio.
“Ceer is delighted to partner with Isoclima, a recognized leader in advanced transparent technologies,” said Jim DeLuca, CEO of Ceer. “This collaboration reinforces our commitment to seeking out top-tier industry leaders as partners and our dedication to serving our customers with the highest quality engineering, craftsmanship, and materials for Ceer EVs. We want to give them the ultimate driving experience in vehicles that surpass their expectations in every way including our unique windshields that will be like nothing you’ve ever seen before in terms of size, unparalleled visibility, improved driving performance, and optimized cabin comfort.”
Isoclima is renowned for its leading expertise in complex, high-performance transparent solutions for applications in a broad spectrum of demanding industries, including Automotive, Aerospace, Defense, Yachting and others. Ceer’s upcoming flagship EVs will provide faster demist and feature ultra-thin laminated glass from Isoclima with advanced IR Reflective Triple Silver coating to minimize solar heat absorption. The glass will be designed with a steep installation angle, delivering optimal performance and functionality together with an acoustic interlayer that will enhance sound insulation, while a Wide Color Band (WCB) in the header area will provide a tinted sunshade for additional solar protection.
“This agreement with Ceer highlights the importance of cross-industry collaboration to shape the future of technology and mobility,” said Liviana Forza, Isoclima CEO. “By combining our technological capabilities with Ceer’s bold vision and expertise, we are delivering solutions that elevate safety, aesthetics and performance. This collaboration shows how two leaders, united by a shared commitment to innovation, can achieve groundbreaking advancements that shape the future of global mobility.”
• SAR 5.5 billion agreements advance Saudi Vision 2030 goals of economic diversification and fostering the growth of local industries
• Ceer’s localization strategy creates a robust local supply chain strengthening the Kingdom’s automotive ecosystem
• Ceer collaborates with key local partners to ensure world-class EV technology and manufacturing
Riyadh, Saudi Arabia, 12 February 2025 – Ceer, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), today announced 11 new partnerships worth SAR 5.5 billion (approximately USD 1.5 billion) at the 3rd PIF Public Sector Forum. These agreements, a majority with Saudi companies, mark a significant milestone in Ceer’s commitment to achieving 45% localization targets and will contribute significantly to the Saudi automotive sector further stimulating the economy aligned with the aims of Saudi Arabia Vision 2030.
Jim DeLuca, Ceer CEO, stressed the vital role of these local partnerships, stating, “While we’re bringing global expertise and world-class partners to Saudi Arabia,” DeLuca explained, “building a robust local ecosystem is even more critical. These partnerships are crucial not only for a thriving automotive industry, but also for creating future jobs and driving economic growth in the Kingdom. By working with local suppliers, we ensure access to high-quality components for Ceer vehicles while simultaneously fostering a sustainable automotive sector in Saudi Arabia.”
Ceer has established strategic partnerships with global industry leaders, including Foxconn, BMW, Siemens, RIMAC, Hyundai Transys, Sabelt, Schuler, and Dürr, and is also fostering a growing ecosystem at King Salman Automotive Cluster, with several tier 1 global suppliers localizing their operations with leading industry partners such as Lear, Forvia, Shinyoung, Benteler, JVIS and Pirelli.
Since its inception, Ceer has recognized the importance of localization in creating a robust supplier ecosystem. The company has established partnerships with 263 local companies that have been awarded business worth SAR 6.6 billion including Modern Building Leaders (MBL), Nahil Computer, Bupa Arabia, Atlas Industrial Equipment Co., Saudi Business Machines, and Liva Insurance.
Demonstrating the scale of Ceer’s plans for designing, engineering, manufacturing, and selling the first Saudi EVs together with its ambition to become a key player in the global EV market, the newly signed local partnerships will provide major components and accessories for Ceer vehicles, and enable key collaborations between global companies and existing Saudi industry leaders with decades of experience and a long legacy of contributing to the Kingdom’s industrial growth by forming strategic partnerships.
The MoUs signed today include: Zamil Central Air Conditioners Co. Ltd. to manufacture HVAC systems, Zamil Plastic Industrial Company for plastic injected parts, Obeikan Glass Company and Abdul Latif Jameel Enterprises (ALJ) for alloy wheels.
Ceer’s localization efforts with Saudi suppliers also include supply agreements with Saudi Company for Controls and Maintenance (Saudi Controls Ltd) who will deliver portable chargers for electric vehicles, Arabian Plastic Industrial Co. (APICO) for blow parts, Saudi Aluminum Casting Company (SAC) for aluminum casting and First Telecom Industries (FTI) for small stampings.
Ceer has also entered into an agreement with a global supplier, CTR to localize aluminum forged parts in Saudi Arabia.
“Ceer is at a pivotal moment in its journey to ignite the automotive industry, and we look forward to engaging in fruitful discussions and exploring further opportunities for partnership and collaboration with others who share our vision,” said Jim Deluca, Ceer CEO.
Riyadh, Saudi Arabia, 5th February 2025 – Ceer, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), continues its commitment to forging best-in-class partnerships by announcing a SAR 543 million ($145 million) collaboration with Sabelt, Italian company that specializes in designing and manufacturing of high-performance seats for automobiles with a particular focus on sports and racing seats and safety harnesses. Trusted by brands like Ferrari, Aston Martin, Maserati, Alpine and McLaren, Sabelt will engineer, develop, and produce innovative sports seats for Ceer’s upcoming flagship E sedan and SUV models.
“Ceer is thrilled to announce its partnership with Sabelt. This collaboration reinforces our commitment to delivering vehicles that combine the highest-quality craftsmanship, design, cutting-edge technology and performance. Our upcoming flagship models will set new standards for EVs, redefining the sector and exciting our customers who will be thrilled to experience the same seats as those used in high-performance sport cars,” said Ceer CEO, Jim DeLuca.
Sabelt has distinguished itself for its ability to anticipate the challenges of future automotive trends with innovative and industrially scalable solutions, all while maintaining its sporting DNA. Sabelt will create a bespoke high-performance seat for Ceer ensuring maximum protection, ergonomic comfort, and superior efficiency in extreme conditions. Designed to combine safety, comfort, and cutting-edge aesthetics, the seats will feature an integrated belt system (ABTS) within a metal structure and an exceptionally low H-point, ideal for sports cars.
“We are proud to have been chosen by Ceer for the development and production of such an innovative seat, which embodies our commitment to engineering excellence and cutting-edge design. This collaboration not only confirms our capabilities but also offers a new opportunity to actively contribute to the future of the automotive industry with tailored, high-performance, and sustainable solutions. Sabelt continues to evolve, establishing itself as a global strategic partner for ambitious, high-value projects,” said Giorgio Marsiaj, Founder President and CEO of Sabelt S.p.a.
This collaboration demonstrates Ceer’s strategic approach of selecting top-tier partners in its quest to design, engineer, manufacture, and sell world-class EVs in Saudi Arabia. By integrating the best of global and local capabilities, Ceer is igniting the Kingdom’s automotive industry.
Riyadh, Saudi Arabia 18th December, 2024 – Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), has partnered with Schuler to supply and install the first completely automatic press shop at its state-of-the-art Ceer Manufacturing Complex (CMC) in King Abdullah Economy City, the most advanced manufacturing facility in the MENA region.
The CMC encompasses every stage of vehicle production, from press shop and body shop to paint shop and general assembly. It also integrates comprehensive logistics, waste management, warehousing, offices, a water treatment system, and a dedicated vehicle test track.
Ceer’s latest milestone at the facility, just four months after raising of the first steel frame is the start of the installation of the Schuler press shop, an important step in building the EV sector. The partnership with Schuler is central to the manufacturing process which is rapidly taking shape.
“Ceer is committed to setting a new standard for automotive manufacturing in MENA. It is essential we are equipped with the best solutions to ensure efficiency, quality, and sustainability. Partnering with top tier global suppliers like Schuler is crucial to Ceer’s vision, and this partnership is a decisive step towards driving the future of electric mobility.” said Jim DeLuca, Ceer CEO.
In this strategic partnership, Schuler is installing the region’s first completely automatic, press shop for smart manufacturing, a significant step towards delivering Ceer’s ambitious plans. Commenting on the partnership, Martin Drasch, Schuler CEO said, “We are thrilled to partner with Ceer on this groundbreaking project. This installation marks Schuler’s first press shop where the logistics are completely automated – from transportation of the blanks to the press line to the automatic stacking of the finished parts. We are proud to contribute our expertise and technology to Ceer and the Kingdom.”
This landmark partnership with Schuler marks a crucial first step in Ceer’s manufacturing process, and will form the backbone of its electric vehicle production, paving the way for a new era of smart manufacturing in the region.
The press shop, including two press lines, a tryout press, and a laser blanking line is the nucleus of vehicle production where precisely cut metal blanks are transformed into chassis parts, and body components like side frames, doors, and bonnets are formed from sheet metal. Schuler’s advanced presses and laser blanking lines offer an output of up to 64 parts per minute. Overall, the press and laser blanking lines offer high availability, flexibility and output as well as decreased power consumption. Ceer’s advanced press lines, powered by cloud-based applications, prioritize energy efficiency, and sustainability.
•Ceer is building world-class EVs as the first OEM in Saudi Arabia and the Middle East.
•Rimac Technology specializesin electrification technologies, including drive systems, electronics, and battery systems that will be supplying high-performance, fully integrated Electric Drive Systems for Ceer flagship models.
Riyadh, Saudi Arabia, 7thNovember 2024: Ceer, Saudi Arabia’s first electric vehicle (EV) brand, a joint venture between the Public Investment Fund (PIF) and Hon Hai Precision Industry Co. (Foxconn), has signed a partnership with Rimac Technology for the supply of high-performance, fully integrated Electric Drive Systems (EDS) for its upcoming flagship range of EVs. The collaboration was made official at a signing ceremony held at Rimac in Croatia on 17th October, attended by Rimac Technology CEO Mate Rimac and Ceer CEO James DeLuca.
“We are delighted to be the first company and large-scale project in the GCC to partner with Rimac Technology to equip Ceer flagship vehicles with the most advanced high-performance electric drive systems and solutions,” said Ceer CEO, James DeLuca. “Rimac’s global reputation and know-how in designing leading-edge performance powertrain systems aligns perfectly with our strategic objectives of partnering with global industry leaders as we fulfill our commitment to delivering world-class, high-performance electric vehicles and revolutionizing the automotive industry in Saudi Arabia.”
This partnership with Ceer signifies a further evolution of the Rimac Technology business from limited-volume, high-performance applications – including the Rimac Nevera,Pininfarina Battista, Aston Martin Valkyrie and Koenigsegg Regera– to large-scale projects. Earlier this year, Rimac Technology revealed a long-term collaboration with the BMW Group to supply high-voltage battery systems to its passenger cars and has signed multiple agreements for mid-to-large volume European OEM projects. This latest venture with Ceer, Rimac’s first partnership in the GCC, represents another substantial scaling up of Rimac Technology products, focused on its electric powertrain systems and software portfolio.
“The collaboration with Ceer further solidifies Rimac Technology’s global electrification ambitions,” said Mate Rimac, founder of the Rimac Group. “This year alone we’ve announced several key partnerships, including with the BMW Group and Ceer, which will produce tens of thousands of electric drive systems and battery systems for leading OEMs worldwide. With more exciting projects in the pipeline, we’ve strategically invested in our production facilities in Croatia, including the Rimac Campus and supporting infrastructure, which will soon operate at full capacity.”
The two partners will release more details about the partnership and its scope at a later stage.
Ceer, the first Saudi electric vehicle brand, has signed a Memorandum of Understanding (MoU) with the Royal Commission for Yanbu (RCY). This strategic step aims to bolster Saudi Arabia’s industrial capacity by establishing a framework for collaboration on support, empowerment, training, and workforce development initiatives.
The MoU outlines plans for Ceer and RCY to jointly develop and deliver both short and long-term training programs, exchange expertise and knowledge, organize introductory visits, and implement social responsibility programs. The agreement also includes provisions for cooperative training opportunities to build a robust industrial ecosystem that develops and supports Saudi talent.
As part of this collaboration, a Ceer delegation visited Yanbu Industrial College to secure numerous direct employment opportunities for its graduates.
Ceer CEO, James DeLuca, stated: “We believe that building a robust industrial ecosystem in the Kingdom begins with supporting and developing Saudi talent. We are committed to empowering Saudi youth to lead in the electric vehicle sector. We are working to build an advanced industrial ecosystem that provides numerous direct job opportunities for RCY graduates.”
Ceer’s focus on attracting global talent and nurturing local expertise aims to create a sustainable and thriving automotive industry in Saudi Arabia, with local talent at the heart of the company’s future. By cultivating future industry leaders, attracting top local and international talent, and fostering a culture of innovation, Ceer strives to be at the forefront of technological advancement in the electric vehicle industry and contribute to the Kingdom’s economic diversification and sustainability goals.
Riyadh, Saudi Arabia, 06 October 2024: Ceer, Saudi Arabia’s first EV brand and OEM (original equipment manufacturer), and the Electric Vehicle Infrastructure Company (EVIQ), have announced the signing of a Memorandum of Understanding (MoU) to empower the EV ecosystem in Saudi Arabia with reliable charging infrastructure and solutions for EV drivers in Saudi Arabia.
Jim DeLuca, Ceer CEO, said “At Ceer, we’re not only building the automotive industry and world-class EVs, but we are also committed to providing a great experience for EV owners in Saudi Arabia. We are thrilled to partner with EVIQ to ensure that drivers in Saudi Arabia are fully charged to enjoy their EV experience.”
Mohammad Bakr Gazzaz, CEO at EVIQ, commented on the signing of the MoU saying, “This groundbreaking agreement with Ceer further reinforces our commitment to enabling the EV sector in Saudi Arabia and supporting the sustainability goals and aspirations of the Kingdom. It will encourage widespread EV adoption and make the transition to EVs an attractive and stress-free option for Saudi drivers. We look forward to a fruitful collaboration with Ceer and to a more sustainable and greener future for the Kingdom.”
EVIQ’s mission is to support the growth of Saudi Arabia’s EV ecosystem through collaboration with OEMs and local partners for installation and maintenance by deploying and operating best-in-class EV infrastructure and creating a nationwide network of fast-charging hubs to enable and encourage the use of EVs across the country. The company is building a robust EV charging network across Saudi Arabia.
This strategic collaboration marks a significant step towards realizing Saudi Arabia’s vision for building the automotive industry and a sustainable transportation future. By combining Ceer’s commitment to delivering world-class homegrown Saudi EVs along with EVIQ’s mission to build a robust EV ecosystem, this partnership paves the way for a seamless transition to electric mobility for drivers across the Kingdom.
Jeddah, Saudi Arabia, 15 August, 2024 – The construction of the Ceer Manufacturing Complex (CMC) started only four months ago. The recent signing and raising of the first steel frame mark a new milestone in the building of the first Saudi EV manufacturing facility in the King Abdullah Economic City, Jeddah and reflects its rapid pace of progress.
Ceer leaders along with representatives of the contractor, Modern Building Leaders (MBL), the Saudi company that is constructing the facility, celebrated the milestone.
CEO, James Deluca commented on the impact of the CMC and the development of the first Saudi electric vehicle brand saying, “Our primary focus at Ceer is to manufacture an end-to-end Saudi-made vehicle that will be able to challenge global automotive thinking, and the CMC is an essential and vital component in the realization of this goal.”
The Ceer Manufacturing Complex, a US$1.3 billion facility, will be the most advanced of its kind in the MENA region. Covering 530,000 square-meters, it will include dedicated zones for every stage of vehicle production, including a press shop, body shop, paint shop, and general assembly. Additionally, the complex will feature dedicated zones for logistics, waste management, warehouses, offices, water treatment system, and a vehicle test track. These areas will be run by top-tier automotive suppliers located in the new facility, making it a world-class automotive and EV construction site.
Commenting on the significance of the first steel frame being raised, Christopher Goodey, Ceer’s Chief Manufacturing Officer, said: “The size of the CMC, the level of automation, and the application of new technology will surpass any other plant in the MENA region. The facility will be a fully integrated industrial complex for the production of EVs, including parts and components, which will contribute to the development of both direct employment and other business opportunities, igniting sector-wide innovation and pioneering advanced automotive manufacturing approaches in the Kingdom.”
RIYADH, 11th June 2024: Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM) has signed a SAR 8.2 billion (USD 2.18 billion) partnership with Hyundai Transys for the supply of innovative Electric Vehicle Drive Systems (EDS) for its vehicles.
“This landmark partnership is another step forward in our mission to ignite the Saudi automotive sector. In this journey, we are delighted to partner with Hyundai Transys, who join our list of globally leading partners, allowing us to integrate this cutting-edge EDS technology in our world-class electric vehicles” said Ceer CEO James DeLuca.
Unlike typical EDS, which comprise separate motors, inverters, and reduction gears, resulting in power loss between connecting cables and limitations in vehicle space configuration, Hyundai Transys’s integrated EDS is a three-in-one system that combines a motor required to drive the EV, an inverter, and a reduction gear, which converts power to control the motor’s torque.
This advanced system significantly reduces size and weight while enhancing power efficiency, thereby streamlining the EV design process and boosting cost competitiveness.
“With this agreement, we are confident of the success of this project through closer cooperation between our two companies and we look forward to developing this relationship further for a long-term partnership,” said Steve Yeo, CEO of Hyundai Transys.
RIYADH, Saudi Arabia. 6th June 2024: Ceer — Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM) – has joined the United Nations Global Compact and is embedding its 10 principles into its strategy, culture, and operations.
Joining the UN Global Compact reflects Ceer’s commitments to sustainability, public accountability, and transparency, and developing new networks and partnerships. This is in-line with Ceer’s position as a portfolio company of Saudi Arabia’s Public Investment Fund (PIF), supporting the Fund’s vision for a sustainable and diversified national economy. It is also aligned with Ceer’s support of the Saudi Green Initiative (SGI), as well as with the company’s dedication to the UN Sustainable Development Goals (SDGs).
“Ceer is steadfastly committed to igniting the Kingdom’s progress in Environmental, Social and Governance (ESG) best practices in the automotive industry. We underscore this commitment by reinforcing our responsibility, our sustainability, and our transparency, integrating the Compact’s 10 principles into heart of all we do,” said Jim DeLuca, CEO of Ceer.
As Saudi Arabia’s first end-to-end EV brand and OEM, Ceer — a joint venture between PIF and Foxconn — was launched to support the electric vehicle sector, aligned with Saudi Arabia’s Vision 2030 aspirations for economic diversification, carbon emission reduction, and mobility innovation.
Ceer is designing, manufacturing, and supplying technologically sophisticated electric sedans and SUVs, leveraging advanced systems from Foxconn and BMW, to be produced in the Ceer Manufacturing Complex (CMC) currently under construction in King Abdullah Economic City (KAEC) on Saudi Arabia’s Red Sea coast.
Launched in 2000, the UN Global Compact is the largest corporate sustainability initiative in the world, with more than 20,000 companies based in over 160 countries.
RIYADH, Saudi Arabia. March 7, 2024:
Ceer — Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM) has announced the awarding of a SAR 5 billion (USD 1.3 billion) contract for the construction of the Ceer Electric Vehicle Manufacturing Complex in King Abdullah Economic City.
The contract has been awarded to Saudi company Modern Building Leaders (MBL) to build a state-of-the-art facility, spanning over 1 million square meters, and will have an area under roof of 530,000 square meters. It will include dedicated zones for every stage of vehicle production, including a press shop, body shop, paint shop, and general assembly. Additionally, the complex will feature dedicated zones for logistics, waste management, warehouses, offices, water treatment system and a vehicle test track.“We are delighted to witness the realization of our vision to ignite Saudi Arabia’s mobility industry, beginning with the construction of the Ceer Electric Vehicle Manufacturing Complex. This complex will be a benchmark for industrial excellence within the region and globally. It will feature the best technologies, equipment, and people, supported by partnerships with global industry leaders such as Dürr, Schuler, Siemens, ABB, and many more.” said Jim DeLuca, CEO of Ceer.
As Saudi Arabia’s first electric vehicle brand and OEM, Ceer — a joint venture between PIF and Foxconn — was launched to support the electric vehicle sector, aligned with Saudi Arabia’s Vision 2030 aspirations for economic diversification, carbon emission reduction, and sustainable development. Ceer is committed to designing, manufacturing, and supplying technologically sophisticated electric sedans and SUVs, leveraging advanced systems from Foxconn and BMW, all from its base of operations in King Abdullah Economic City, Saudi Arabia.
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About Ceer – www.ceermotors.com
Ceer is the first Saudi automotive brand to produce electric vehicles in Saudi Arabia, and will design, manufacture and sell a range of vehicles for consumers in Saudi Arabia and the MENA region, including sedans and sports utility vehicles. A part of PIF’s strategy to diversify Saudi Arabia’s GDP growth by investing in promising growth industries, Ceer will attract over US$150 million of foreign direct investment, and create tens of thousands of direct and indirect jobs. Ceer is projected to directly contribute US$8 billion to Saudi Arabia’s GDP by 2034. The company, which is a joint venture between PIF and Hon Hai Precision Industry Co. (“Foxconn”), will license component technology from BMW for use in the vehicle development process. Foxconn will develop the electrical architecture of the vehicles, resulting in a portfolio of products that will lead in the areas of infotainment, connectivity and autonomous driving technologies. Each vehicle will be designed and manufactured in Saudi Arabia and tested to the highest global automotive quality control and safety standards.
Ceer, Saudi Arabia’s first electric vehicle (EV) brand, will be entering into new directed sourcing agreements with third party line builders and contractors and Siemens for an advanced automation system for its manufacturing facility in King Abdullah Economic City. This collaboration will redefine automotive manufacturing in Saudi Arabia and will enhance the Kingdom’s economic growth, with projections of an additional US$8 billion to Saudi Arabia’s GDP by 2034.
The core element of the agreements involves integrating Siemens Digital Industries’ solutions to ensure streamlined digitalization and automation within Ceer’s operations. As part of the commitment to knowledge-sharing, Siemens will offer an extensive training program for 100 engineers at Ceer. This initiative will cultivate local expertise, familiarizing them with Siemens’ advanced technologies, and will help to develop a competent workforce ready to spearhead innovation in the automotive sector.
“Our collaboration with Siemens is a significant step toward realizing Ceer’s vision of placing Saudi Arabia at the forefront of the global EV industry,” said Jim DeLuca, Ceer’s CEO. “We are deploying state-of-the-art technologies that will make our plant more productive and efficient, and that will enable us to meet the ambitious target of rolling out Ceer’s portfolio of vehicles in the coming years.”
Siemens concept for “Totally Integrated Automation” will play a central role in controlling and driving all aspects of production; Ceer’s manufacturing facility will deploy Siemens’ automation across manufacturing lines and production sections. Siemens Simatic Controllers will enable Ceer to automate factory operations such as robots and conveyor lines, including safety functionality.
“We are committed to elevating the automotive manufacturing sector in Saudi Arabia,” said Fawwaz Alshammari, SVP and Country Head of Digital Industries at Siemens Saudi Arabia. “Our dedication to the Kingdom’s sustainable growth is evident in localizing technologies and developing talent through our training initiatives in many sectors.”