Driving the future

To create a sustainable National Automotive Company that will ignite the KSA automotive ecosystem and generate a new source of valuable jobs for Saudi Arabian talent

The First Saudi Electric Vehicle Brand

Inspired by the Kingdom’s belief in innovation and progress, we stand proudly as Saudi’s first electric car brand that will lead Saudi Arabia’s automotive manufacturing sector with the highest standards of safety and quality

OUR STORY

Ceer is a brand that stands for progress and a vision of how mobility should evolve

Steering Ahead

Ceer is the first Saudi automotive brand to produce electric vehicles in Saudi Arabia

Ceer will design, manufacture and sell a range of vehicles for consumers in Saudi Arabia and the wider region with licensed component technology from BMW, including sedans and sports utility vehicles

The vehicles are scheduled to be available in 2025

The establishment of Ceer comes in line with the PIF strategy to focus on unlocking the capabilities of promising sectors in Saudi Arabia, including the automotive sector, as well as creating opportunities for the growth and diversification of Saudi Arabia’s economy to help achieve the objectives of Vision 2030

Ceer will attract over USD 150 million of foreign direct investment and create up to 30,000 direct and indirect jobs. Moreover, the company is projected to contribute USD 8 billion direct GDP to Saudi Arabia’s economy by 2034

Vision 2030

Join Ceer

As we seek to transform the Kingdom for the better as part of our contribution to Vision 2030

Ceer’s Mission

To design, build and sell aspirational battery electric vehicles for KSA and GCC customers with innovative automotive solutions that are affordable, reliable, and state-of-the-art

Leadership

His Royal Highness Crown Prince Mohammad bin Salman bin Abdulaziz

PRIME MINISTER
CHAIRMAN OF THE COUNCIL OF ECONOMIC AND DEVELOPMENT AFFAIRS
CHAIRMAN OF THE PUBLIC INVESTMENT FUND
CHAIRMAN OF THE BOARD

Saudi Arabia is not just building a new automotive brand, we are igniting a new industry and an ecosystem that attracts international and local investments, creates job opportunities for local talent, enables the private sector, and contributes to increasing Saudi Arabia’s GDP over the next decade, as part of PIF’s strategy to drive the economic growth in line with Vision 2030