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Our CEER Centers, mobile stores and retail stores feature a dedicated configurator area where you can design and specify your model, and see the range of colors, materials and finishes.

Yes. CEER vehicles are designed, engineered and built in Saudi Arabia, at our new world-class manufacturing complex in the King Salman Automotive Cluster, King Abdullah Economic City (KAEC).

The name "CEER" is derived from the Arabic word for "drive forward," which captures the essence of the brand's mission to push ahead and lead the future of mobility. The philosophy behind the name emphasizes progress, ambition, and a forward-thinking approach, aligning with the Kingdom's Vision 2030 objectives.

The charging infrastructure in Saudi Arabia is expanding rapidly. Public charging points surged from 150 in 2022 to over 1,000 by early 2024, with a target of 5,000 stations by 2030.

The name of our fliagship models hints at what is to come. The EXO prefix means "from outer space," which describes a vehicle that goes beyond the limits and the ordinary. It is the language of discovery, of going beyond what is known. For Saudi Arabia and the car industry, the BOT suffix means "beginning of track." The start of something new. A machine that moves for a reason.

In short, the names of our flagship models tell us what to expect in the future, with EXOBOT leading the way to a new era of mobility for Saudi Arabia.

Both cars share the same goal to make the everyday feel extraordinary and prove that electric vehicles don't have to compromise on quality. Every line, detail, and system is there for a reason. EXOBOT isn't just a new car; it's a new way of thinking about how we move, blending innovation with sustainability. More than just engineering, it's a statement of what electric mobility already is today.

You can see EXOBOT at our mobile stores in major cities across the Kingdom, and later this year at CEER Centers.

Yes, CEER will have a pre-order and registration period for its first cars as part of the Express your interest program.

CEER vehicles are designed and built in Saudi Arabia with the region in mind, offering strong safety features, a forward-looking design, and advanced technology.

To stay up to date on all the latest news and releases, check out the CEER website and social media channels.