The future is here
The future is here
Beyond limits, Into reality
We are igniting an entire automotive industry and building a new future for the Saudi industrial sector.
For you, for tomorrow
Our aspirational, world-class electric vehicles are built for Saudi on a foundation of exceptional engineering and design. We are also empowering the talent of tomorrow by investing in people and international training to prepare the next generation of leaders in the automotive industry.
Driven by vision
Inspired by Vision 2030, CEER is your fearless companion on a journey into a sustainable future. Our EVs are one of the Saudi Green Initiative (SGI) enablers for Saudi Arabia’s commitment to achieving net zero by 2060. Responsible manufacturing and innovative design are changing the Kingdom’s carbon footprint.
Unmatched technology
Our EVs are designed with cutting edge technology, with intelligent features and capabilities, and connecting people. This is digital, designed for the drive, created to become your fearless companion.
A bold vision for the region
CEER is creating Saudi Arabia’s first EV brand, an aspirational, world-class vehicle tailor-made for the nation and the region.
Learn more about our storyHis Royal Highness Crown Prince Mohammed bin Salman bin Abdulaziz Al Saud
Saudi Arabia is not just building a new automotive brand. We are igniting a new industry and an ecosystem that attracts international and local investment, creates job opportunities for local talent, enables the private sector, and contributes to increasing the nation’s GDP over the next decade as part of PIF’s strategy to drive economic growth in line with Vision 2030.
- Crown Prince
- Prime Minister
- Chairman of the Council of Economic and Development Affairs
- Chairman of the Public Investment Fund
- Chairman of the Board
A groundbreaking partnership
Public Investment Fund (PIF), Saudi Arabia’s sovereign wealth fund
Foxconn, the world’s largest electronics manufacturer and technology leader
Key component technology provider in the vehicle development process
Board of Directors
H.R.H. Prince Abdulaziz Bin Salman Bin Abdulaziz Al Saud
H.R.H. Prince Abdulaziz Bin Turki Al-Faisal Al Saud
H.E. Eng. Khalid Bin Abdulaziz Al-Falih
H.E. Mr. Bandar Bin Ibrahim Alkhorayef
H.E. Mr. Yousef Abdullah Al-Benyan
H.E. Mr. Yasir Bin Othman Al-Rumayyan
H.E. Dr. Fahad Abdullah Toonsi
Mr. Young Liu
H.R.H. Prince Abdulaziz Bin Salman Bin Abdulaziz Al Saud
H.R.H. Prince Abdulaziz Bin Turki Al-Faisal Al Saud
H.E. Eng. Khalid Bin Abdulaziz Al-Falih
H.E. Mr. Bandar Bin Ibrahim Alkhorayef
H.E. Mr. Yousef Abdullah Al-Benyan
H.E. Mr. Yasir Bin Othman Al-Rumayyan
H.E. Dr. Fahad Abdullah Toonsi
Mr. Young Liu
Our leadership
At CEER, we’re not just building a car, we're igniting an industry, inspiring a nation and amaze the world. This is a journey unlike any other. We believe the future is something we actively create. From the heart of Saudi Arabia, we're designing electric vehicles for the region that will transform how we move, live, and connect across it. Powered by innovation and driven by purpose, CEER captures the heart of this ambition with our bold design philosophy and unique product. Our commitment extends beyond creating aspirational electric vehicles. We are establishing a world-class automotive ecosystem, attracting global partners, fostering local talent, and creating thousands of new jobs. Welcome to the world of CEER, where you can join us in watching history in the making and the future of mobility unfolding.
James Deluca
Ahmed Alahdal
Jason Buxton
Roy Flecknell
Christopher Goodey
Amir Hassan
John Jollie
Markus Leitner
Robert Melville
Joerg Schuessler
Mary Thornton
Johnny Saldanha
Christina Murray
Luay Alshurafa
Mark Stein
Ahmed Alahdal
Jason Buxton
Roy Flecknell
Christopher Goodey
Amir Hassan
John Jollie
Markus Leitner
Robert Melville
Joerg Schuessler
Mary Thornton
Johnny Saldanha
Christina Murray
Luay Alshurafa
Mark Stein
Join the Team Shaping Saudi Mobility
At CEER, our greatest asset is our people. Your well-being, creativity, and high standards are at the heart of everything we build. Whether you're just starting out or bringing years of experience, CEER offers a place to innovate, grow, and leave a lasting mark on Saudi Arabia’s industrial transformation.
