Stay Informed: Your Source for CEER News & Updates
Stay Informed: Your Source for CEER News & Updates
CEER Signs 16 MoUs worth SAR 3.7 billion at PIF Private Sector Forum 2026, Targeting 45% Saudi Localization by 2034
CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), announced a significant expansion of its domestic supply chain at the 4th PIF Private Sector Forum. The Saudi automotive company signed 16 commercial agreements valued at over SAR 3.7 billion, building on the SAR 5.5 billion of agreements announced at last year’s PSF.
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CEER and Dürr to Install one of the Most Advanced Paint Shops in the Automotive World
Riyadh, Saudi Arabia, 13 January, 2026 – CEER, the first Saudi automotive company and Saudi-born EV brand, has partnered with Dürr, a global leader in mechanical and plant engineering renowned for its comprehensive expertise, to supply and install one of the most advanced Paint Shops in the automotive world at the CEER Manufacturing Complex (CMC) in King Abdullah Economic City (KAEC).
CEER Signs Strategic Partnership Agreement with NAVA to Launch EV Manufacturing Technology Diploma Program
The National Automotive and Vehicles Academy (NAVA) signed a strategic partnership agreement with CEER, the first Saudi automotive company and Saudi-born EV brand,—to launch an Intermediate Diploma Program in Automotive Manufacturing Technology. The agreement took place during “Generation Future Day” at the 21st General Conference of the United Nations Industrial Development Organization (UNIDO) in Riyadh, under the patronage of H.E. Bandar AlKhorayef, Minister of Industry and Mineral Resources.
CEER Launches New Brand Identity - the World’s First Bilingual Automotive Logotype
CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), has unveiled its bold new brand identity on the occasion of Saudi National Day. This launch not only introduces the world’s first automotive bilingual Arabic-English logotype but also offers a first glimpse of a unique CEER product design element, setting the stage for the highly anticipated global debut of the company’s flagship designs, which have been finalized and are soon to be revealed.
On a Journey to Ignite the Automotive Industry in the Kingdom, CEER Announced Reaching 1500 Employees Milestone at HCI Forum
CEER, Saudi Arabia’s first electric vehicle (EV) brand and Original Equipment Manufacturer (OEM), marked its presence at the Human Capability Initiative (HCI) Forum with a significant milestone on its journey to building the automotive industry in the Kingdom: reaching 1,500 employees. This achievement underscores CEER’s commitment to attracting world-class local and international talent across a wide range of EV specialties to develop an unparalleled in-house skillset, and it highlights the company’s dedication to developing human capability as a key driver of innovation and growth, a commitment CEER, as a strategic sponsor of the HCI Forum, is proud to showcase.
Ceer Partners with Isoclima to Deliver the World’s Largest Windshields Made from Next Generation Glass for Flagship EVs
Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), has signed a strategic partnership with Isoclima, a global leader in high-performance transparent solutions trusted by the world’s most iconic high-end automotive brands. The signing ceremony which took place at the Isoclima advanced facility in Italy, marks the beginning of a groundbreaking collaboration. This latest enterprise with tier-one global partners propels Ceer’s mission to redefine the automotive industry in the Kingdom and will set new standards in automotive glass technology and break records with the world’s largest windshield, a key element in the exceptional design of Ceer’s upcoming flagship sedans and SUVs as part of its aspirational EV portfolio.
