29 Nov 2022

Ceer to Establish Electric Vehicle Manufacturing Site at King Abdullah Economic City

  • Agreement is worth 359 million Saudi Riyals;
  • Site location covers over 1 million square meters and will be the location for Ceer’s manufacturing facility;
  • Ceer’s manufacturing facility will create thousands of direct and indirect high-skilled jobs, the majority for Saudi nationals, and will contribute to Saudi Vision 2030 through the transfer of knowledge and manufacturing localization.

Riyadh, Saudi Arabia, November 29 2022 – Ceer, Saudi Arabia’s first electric vehicle brand, has signed a land purchase agreement worth 359 million Saudi Riyals with Emaar, the Economic City, for land at King Abdullah Economic City (“KAEC”) that will be used to develop Ceer’s manufacturing facility for electric vehicles. The site, located in Industrial Valley (IV) in close proximity to King Abdullah Port in KAEC, will cover over 1 million square meters. Once complete, Ceer’s manufacturing facility will create thousands of direct and indirect high-skilled jobs, the majority of which will be filled by Saudi nationals. Construction at the site will begin early 2023.

The company, which is a joint venture between the Public Investment Fund (“PIF”) and Hon Hai Precision Industry Co. (“Foxconn”), will manufacture a portfolio of technologically advanced sedans and sports utility vehicles at the factory in KAEC. Ceer vehicles are scheduled to be available from 2025 onwards. The factory will be state-of-the-art, featuring the latest technologies to ensure manufacturing efficiency whilst minimizing energy and water usage. Ceer will work towards making the factory a zero waste to landfill site.

Ceer’s Chief Executive Officer, James DeLuca, said: “We have found a place that meets all our needs. KAEC offers us a great location with world-class logistics, effective access for our global and Saudi-based suppliers, and an ideal location to base and develop our future workforce. KAEC will become our manufacturing hub as we work towards creating the first electric vehicle brand for Saudi Arabia and the wider region and, in doing so, contribute in a meaningful way to Saudi Vision 2030.”

The establishment of Ceer comes in line with the PIF strategy to focus on unlocking the capabilities of promising sectors in Saudi Arabia, including the automotive sector, as well as creating opportunities for the growth and diversification of Saudi Arabia’s economy.

“We are delighted to welcome Ceer to KAEC and to help make history by building the first automotive manufacturing hub in Saudi Arabia and the wider region,” said Cyril Piaia, CEO of Emaar, The Economic City, the master developer of KAEC. “KAEC is aiming at integrating into Vision 2030 initiatives with the vision to be a global manufacturing center, and we are spearheading the creation of an electric vehicle automotive industry that will be both innovation-focused and have sustainability at its heart. We cannot wait to see the cars of the first Saudi electric vehicle brand coming out of Ceer’s factory at KAEC in a couple of years’ time, and we are proud to be able to contribute to a project that supports so many facets of Saudi Vision 2030. This agreement is in line with KAEC’s new strategy to welcome third-party anchor investors, developers, and operators to realize their projects and ambitions in the city and accelerate its development.”

Latest News

  • Ceer and Siemens announce collaboration to digitally transform the electric vehicle development process 15.08.2023

    Ceer and Siemens announce collaboration to digitally transform the electric vehicle development process

    Riyadh, Saudi Arabia, August 15, 2023 – Ceer, Saudi Arabia’s first electric vehicle brand, announced that it is collaborating with Siemens Digital Industries Software to accelerate Ceer’s digital transformation and empower Ceer’s engineers to design and build truly next-generation vehicles using the Siemens Xcelerator portfolio of industry software for the design, development, validation, and manufacturing […]

  • The Saudi Ministry of Industry and Mineral Resources issues the industrial license to Ceer for electric vehicle manufacturing. 21.06.2023

    The Saudi Ministry of Industry and Mineral Resources issues the industrial license to Ceer for electric vehicle manufacturing.

    Riyadh, Saudi Arabia: The Saudi Ministry of Industry and Mineral Resources has granted an industrial license to Ceer, the first Saudi electric vehicle brand. An industrial license is a key step for Ceer to build its manufacturing facility over one million m2 in King Abdullah Economic City’s Industrial Valley in Saudi Arabia. A joint venture […]

  • The Numbers Behind Saudi’s Push for an EV Automotive Manufacturing Industry 23.02.2023

    The Numbers Behind Saudi’s Push for an EV Automotive Manufacturing Industry

    As part of this behind-the-scenes look at the talented team making the Ceer vision a reality, we give the driving seat to Haytham Honjol, Head of Strategy and Initiatives. He helps us understand the basic ins and outs of pioneering a new automotive industry in the Kingdom. As the Head of Strategy for Ceer, the […]

  • People First: Building the Kingdom’s automotive sector 20.02.2023

    People First: Building the Kingdom’s automotive sector

    As the first Saudi electric vehicle brand, Ceer’s mission is twofold. The company will not only design, manufacture, and sell a wide range of vehicles for consumers in Saudi Arabia and the region, but it will also look to ignite and accelerate the creation of a national automotive industry in the country. People are the […]

  • The dream of building a Saudi car from scratch comes true for Belal 19.02.2023

    The dream of building a Saudi car from scratch comes true for Belal

    Dreaming of building a car since he was a kid, Bilal Abdulazez, started his career in the civil and military automotive industries in the United States of America after obtaining a bachelor’s degree in mechanical engineering with a minor in business administration.  When asked ‘why Ceer?’, Bilal says, “Being a part of the Ceer team […]