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Ceer CEO James DeLuca was recently a main stage speaker as part of the second annual LEAP conference, which took place in Riyadh, Saudi Arabia, from February 6-9, 2023. The event attracted over 170,000 attendees, including leading experts, investors and companies interested in exploring the latest technological innovations. Fitting this year’s theme of ‘Into New […]

Ceer, Saudi Arabia’s first electric vehicle brand, has signed a land purchase agreement worth 359 million Saudi Riyals with Emaar, the Economic City, for land at King Abdullah Economic City (“KAEC”) that will be used to develop Ceer’s manufacturing facility for electric vehicles.

Ceer’s Board of Directors has appointed James DeLuca as the company’s CEO. DeLuca has over four decades of experience in the automotive sector, including senior leadership roles at both General Motors and VinFast. DeLuca will oversee the development, manufacturing, and sales of Ceer’s portfolio of consumer vehicles with the aim of producing iconically-styled electric cars replete with advanced technologies and features.

Ceer will design, manufacture and sell a portfolio of electric vehicles that will lead in the areas of infotainment, connectivity and autonomous driving technologies