The future is here

ABOUT US

At CEER, we are shaping the future of mobility. As Saudi Arabia’s first homegrown automotive brand, we combine global expertise with local ambition to build a new, sustainable automotive ecosystem.

Beyond today, into what comes next.

We ignite an industry and build a new chapter for Saudi manufacturing.

For you. For tomorrow.

Our world-class vehicles are designed for Saudi Arabia, built on exceptional engineering and purposeful design. At the same time, we are investing in people, empowering future talent through international training and knowledge transfer to prepare the next generation of automotive leaders.

Driven by Vision.

Inspired by Vision 2030, CEER is a committed partner on the journey toward a more sustainable future. Our electric vehicles support the Saudi Green Initiative (SGI) and the Kingdom’s ambition to achieve net-zero emissions by 2060. Responsible manufacturing, intelligent design, and forward-thinking engineering are reshaping the nation’s carbon footprint.

Technology unlike any other.

Our vehicles are designed with cutting edge technology, with intelligent features and capabilities, and connecting people. This is digital, designed for the drive, created to become your fearless companion.

Our story

A bold vision for the region.

CEER, Saudi Arabia's first EV brand is delivering aspirational, world-class vehicles tailor-made for the nation and GCC region.

Learn more about our story

HRH the Crown Prince Reveals CEER’s First Flagship Vehicles Strengthening Saudi Arabia’s Position in the Global Automotive Industry

“The launch of CEER’s first vehicles represents another step forward in Saudi Arabia’s progression to build a sustainable and prosperous industrial ecosystem. It further enables the automotive sector as a key driver of economic growth, through; attracting investments, empowering national talent and expanding the private sector’s role to further position Saudi Arabia to become a leading regional and global hub for this industry.”

His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud
Crown Prince
Prime Minister
Chairman of the Board of Directors of PIF

Our partners

A groundbreaking partenrship

To build an icon, we partnered with the world's most innovative companies.

Public Investment Fund (PIF): the sovereign wealth fund of Saudi Arabia

Foxconn: the world's largest electronics manufacturer and technology leader

Key component technology provider in the vehicle development process

Our leadership

Meet our leaders

James Deluca

Chief Executive Officer

At CEER, we’re not just building a car, we're igniting an industry, inspiring a nation and amaze the world. This is a journey unlike any other. We believe the future is something we actively create. From the heart of Saudi Arabia, we're designing electric vehicles for the region that will transform how we move, live, and connect across it. Powered by innovation and driven by purpose, CEER captures the heart of this ambition with our bold design philosophy and unique product. Our commitment extends beyond creating aspirational electric vehicles. We are establishing a world-class automotive ecosystem, attracting global partners, fostering local talent, and creating thousands of new jobs. Welcome to the world of CEER, where you can join us in watching history in the making and the future of mobility unfolding.

Ahmed Alahdal

Chief Governance & Stakeholder Affairs Officer

Jason Buxton

chief information technology officer

Roy Flecknell

chief strategy and planning officer

Christopher Goodey

Chief manufacturing officer

Amir Hassan

Chief legal and compliance officer

John Jollie

Manufacturing Engineering Executive Director

Markus Leitner

Chief Technical Officer

Robert Melville

Chief Design Officer

Joerg Schuessler

Chief Financial Officer

Mary Thornton

Human Resources Advisor

Johnny Saldanha

Chief Procurement and Supply Chain Officer

Christina Murray

Chief Internal Audit Officer

Luay Alshurafa

Chief Commercial Officer